Privacy Policy

ShowUpNow is a product created and operated by Cloud Core Consultancy LLC (EIN 392155461), Houston, TX.

Last updated: July 7, 2026

1. Introduction

ShowUpNow ("we," "us," or "our") is a product created and operated by Cloud Core Consultancy LLC (EIN 392155461), Houston, TX. ShowUpNow operates showupnow.app, a no-show protection platform for beauty and wellness businesses. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our services.

2. Information We Collect

For business owners:
  • Name, email address, and password
  • Business name, address, phone number, and type
  • Payment information (processed securely by Stripe)
  • Portfolio photos and business branding
  • Social media handles and website URL
For clients booking appointments:
  • Name, email address, and phone number
  • Hair type, skin type, and service preferences
  • Payment card information (processed securely by Stripe)
  • Appointment history and notes
Automatically collected:
  • Browser type and device information
  • IP address and general location
  • Pages visited and actions taken on our platform

3. How We Use Your Information

We use the information we collect to:
  • Provide and operate the ShowUpNow booking platform
  • Process appointment bookings and deposit payments
  • Send appointment confirmations, reminders, and notifications via email and SMS
  • Process subscription payments and manage accounts
  • Improve our services and develop new features
  • Respond to customer support requests
  • Comply with legal obligations

4. SMS Notifications

By providing your phone number during the booking process, you consent to receive SMS notifications from the business you are booking with via ShowUpNow. These include:
  • Appointment booking confirmations
  • Appointment reminders (5 days and 24 hours before)
  • Cancellation and rescheduling notifications
Message frequency varies based on your appointment activity. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for help.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:
  • Stripe — for payment processing
  • Telnyx — for SMS delivery
  • Resend — for email delivery
  • Cloudinary — for photo storage
  • Google — for data storage (Google Sheets)
  • Law enforcement when required by law
All third-party providers are contractually required to protect your data.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Business owners may request deletion of their account and associated data by contacting us at info@showupnow.app.

7. Security

We implement industry-standard security measures including encryption, secure HTTPS connections, and access controls to protect your information. Passwords are hashed and never stored in plain text. Payment information is processed directly by Stripe and never stored on our servers.

8. Cookies

We use essential cookies to keep you logged in and remember your preferences. We do not use advertising or tracking cookies. You can disable cookies in your browser settings, though this may affect platform functionality.

9. Your Rights

You have the right to:
  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Opt out of SMS communications by replying STOP
  • Opt out of marketing emails by clicking unsubscribe
To exercise these rights, contact us at info@showupnow.app.

10. Children's Privacy

ShowUpNow is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our platform. Your continued use of ShowUpNow after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

ShowUpNow — operated by Cloud Core Consultancy LLC
Email: info@showupnow.app
Website: showupnow.app